What is xRM?
Imagine a relationship management portal which could do anything. Welcome to the world of xRM; a new world of customer relationship tools where the letter 'x' really does mean 'anything'.
xRM or Anything Relationship Management represents the future for any organisation which places a value on its relationship network.
As Customer Relationship Management continues to evolve, the next logical progression is to apply the standards, procedures and information that allow organisations to provide a superior customer service, to every other contact point and process.
- If you're a school - Student Relationship Management
- If you're in healthcare - Patient Relationship Management
- If you're in recruitment - Candidate Document Relationship Management
And so on.....
Microsoft Dynamics CRM is not just about Sales, Marketing and Customer Service. It's a development platform to track, manage and control any line of business requirement or object. The object (the x) could be anything.
The underlying Microsoft .net platform provides the basis for a scalable, unified and deeply functional xRM solution.
If you wish to speak to ADA's Business Solutions Group regarding a non-customer oriented Relationship Management solution, email enquiries@ada.co.uk or call +44 (0)1444 232 000.
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